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This combination of factors generated an inventory effect that was challenging for brands to manage. Sapphire, previously used chiefly for the glass and base of watchcases, is now featuring in other external and movement components. Articles containing French-language text. Nevertheless, brands continue to make the US market a key focus, offering market-specific models, opening new stores and launching e-boutiques, which often serve as a testing ground for other markets. Manufacture d’horlogerie meaning “watchmaking manufacturer” is a French language term of horology that has also been adopted in English language as a loanword. For that reason, I do not see smartwatches as being in direct competition with conventional watches: Haute horlogerie and Innovation.

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Charting a course between preserving tradition and driving technological renewal, innovation in haute horlogerie, or luxury watchmaking, is a precision exercise. Digital is creating a generational break. We must be able to ensure that all of our materials are traceable. Thank you for your subscription!

Faced with new hotlogerie uses and changing consumer expectations, haute horlogerie is reinventing itself. Social media have become a critical marketing channel, and firms are investing more and more in partnerships with influencers and blogs, such as Hodinkee, a US-based site.

With passionate collectors horlgoerie the primary client base for outstanding timepieces, this quest for ever greater precision will only intensify going forward. Haute horlogerie and Innovation.

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Accordingly, brand communication approaches will be a crucial growth driver.

Dictionnaire professionnel illustré de l’horlogerie

After shrinking for 20 months in a row, the watch market began expanding again in March Internally developed materials also allow us to operate more independently of subcontractors and give us greater control of the design process over time. Nevertheless, brands continue to make the US market a key focus, offering market-specific models, opening new stores and launching e-boutiques, which often serve as a testing ground for other markets. Your email address is only used to send you Luxury Highlights newsletter.

In order to receive our newsletter, please fill out the following information:. In other instances, we still have to find them. Sapphire, previously used chiefly for the glass and base of watchcases, is now featuring in other external and movement components.

While online sales initially struggled to take off, some haute horlogerie brands are now selling specific models exclusively over the internet.

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A great website and social media presence are no longer sufficient if customers get information primarily through their phones. Retrieved from ” https: Our plan is to take a multi-stage approach that will speed up the pace of innovation of our Manufactures. Haute horlogerie hlrlogerie Innovation.

In the Swiss watch industry the term manufacture is used of a factory in horpogerie watches are manufactured almost completely, as distinct from an atelier de terminagewhich is concerned only with assembling, timing, fitting the hands and casing.

Manufacture de haute horlogerie et micromécanique

Another key region is North America, which those who responded to the Deloitte study ranked as the third most promising market after China horlogfrie the rest of Asia. Last but not least, luxury brands need to go further in digitalizing the client experience, an area that is still in its infancy. We feel it is vital to have a good command of these new practices within the Group, so that borlogerie something that we prioritize in our hiring.

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The Dictionnaire professionnel illustree de l’horlogerie Horlogeroe Illustrated Professional Dictionary of the Watchmaking Industry defines manufacture as follows:. Another key factor is that Chinese luxury consumers are now tending to buy domestically, after previously being known for buying in Europe. Articles containing French-language text.

Online sales are also proving popular, particularly among Chinese buyers.

Design and digital: the new cogs keeping haute horlogerie ticking – Luxury Highlights

There were five main issues. This renewed sense of optimism can be traced back to robust growth in Asia, especially China. Since the s, firms have broken new ground by employing new materials such as carbon and ceramics. To know more about your data and your rights, click here. And no wonder, as brands are seeking to build consistency between the online universe and the in-store experience.

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